Contagious by Jonah Berger
$12.32
Sale price
$12.32
Regular price
$16.00
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Contagious by Jonah Berger
$12.32
Sale price
$12.32
Regular price
$16.00
Contagious by Jonah Berger explores the six key principles that drive information and product sharing. Grounded in research, it explains how social transmission influences consumer behavior and marketing effectiveness.